Why Meaning is the Answer to Disengagement
Meaning and purpose are powerful antidotes to disengagement, offering a clear pathway to re-energizing the workforce. Research from the Harvard Business Review shows that employees who find meaning in their work are 21% more productive, 3 times more likely to stay with their organization, and report higher levels of creativity and innovation. Deloitte’s 2022 Global Human Capital Trends report further emphasizes that purpose-driven companies experience 40% higher levels of workforce retention and 30% higher levels of customer satisfaction. Employees who understand how their work contributes to a larger mission, they are 2.5 times more likely to be highly engaged, according to Gallup. By fostering a culture of meaning, organizations can transform disengagement into commitment, creating a workforce that is not only more productive but also more fulfilled and aligned with organizational goals.
Gallup - State of the Worforce Survey
The disconnect: 70 % of employees say their sense of purpose is defined by their work, yet only 15% feel fulfilled by it.
Disengagement and the Crisis of Meaning
Employee disengagement has reached alarming levels globally, creating a crisis that impacts both individuals and organizations. According to Gallup’s 2023 Global Workplace Report, only 23% of employees worldwide feel engaged at work, leaving the vast majority disconnected and unmotivated. This disengagement crisis is compounded by a growing 'meaning gap'. Employees struggle to find purpose in their work. A study by McKinsey & Company found that 70% of employees say their sense of purpose is defined by their work, yet only 15% feel fulfilled by it. This disconnect has dire consequences: disengaged employees are 37% more likely to be absent, 18% less productive, and 15% less profitable for their organizations. The result is a staggering $8.8 trillion loss in global productivity annually, as highlighted by Gallup. Without addressing this crisis of meaning, organizations risk losing top talent, stifling innovation, and falling behind in an increasingly competitive landscape.
Gallup - State of the Worforce Survey
Employees who find meaning and purpose in their work are 4 times more likely to be engaged and 3 times more likely to stay with their organization.
McKinsey & Co
Find Meaning and Foster Engagement Workshop
Workshop Overview
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Understand how disengagement looks like at the workplace.
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Discuss the role of purpose and meaning in addressing disengagement
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Identify barriers to finding meaning at work.
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Connect individual purpose to organizational goals.
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Discuss case studies on how to build a culture of meaning and engagement.
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Introduce practical tools to sustain engagement and foster meaning.
Participants' Benefits
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Understand the critical link between purpose, meaning, and engagement.
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Identify personal value hierarchy and how it shows up at work.
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Develop personal purpose statement.
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Uncover team purpose.
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Gain practical tools to align individual roles with organizational goals.
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Leave with a personalised action plan to foster a culture of meaning and engagement within their teams.